Adding a podcast to your marketing efforts can be both a great tool to attract members but can also be a daunting task to begin. Here's a few great tips to make the most of it!

Writing a creative ad for any medium is something that the masses take for granted. Everyone thinks they have a great idea for a commercial. And I bet everyone tries to tell you how your Credit Union’s ads could be better, right? The fact is that developing truly great advertising takes time, patience and practice.

Every marketer everywhere has had more than a few creative concepts blow up in their face from time-to-time, but there are a few things we can do to help you prevent a potential disaster.

As baby boomers continue to retire and require fewer loans and financing needs from Credit Unions, Millenials are the new prime targets for most institutions. The main problem is that Millenials have a serious lack of understanding when it comes to financial issues and require quite a bit of leeway and hand-holding.

At some point or another in an ancient history class, we’ve all pictured someone chiseling primitive symbols into a rock tablet or scratching words on papyrus. But humans learned to speak long before they learned to write. Writing only developed as a way to capture and preserve what had already been said. And even the greatest writers know that the written word can’t communicate the many subtleties contained in spoken language. Maya Angelou said, “Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning.”