We here at Credit Union Radio love showing off our historic downtown Orlando digs to clients, friends, and anyone who happens to stumble in. One of the most fun parts of a tour is when an unsuspecting visitor is put into a recording booth and gets to hear a high quality recording of their voice.

Ever wonder why Apple commercials are so effective? Or McDonald's? Think for just a minute. When was the last time you heard or saw one of their advertisements mention more than one product? The twelfth of never, my friend. It just doesn't happen. Apple doesn't say, "Buy our MacBook, iPad and iPhone in the same ad. And McDonald's doesn't push Big Macs, Egg McMuffins and McCafe Lattes all at once.

Why do companies advertise?

According to a recent study, 93% of all marketing/advertising budgets are spent to entice potential customers to call. The mindset is this: consumer is interested, consumer calls, sales/customer service person answers, and sales/customer service person sells. Unfortunately, this view ignores a critical step; the consumer goes on hold.

The Golden Age of Radio can still teach us a lesson or two, and there's no better time to recall those days than right now - as Halloween approaches. On October 30, 1938, Orson Welles directed and starred in a radio adaptation of the H.G. Wells novel "War of the Worlds" - an episode of the Mercury Theater on the Air that was meant to coincide with Halloween. It is now considered by many to be the most famous radio broadcast in history.

If you Google search, “the value of a logo” you will receive 767,000,000 results. Literally, millions of articles are written about the worth of a logo. However, most of these articles are based on the traditional definition of logo – a symbol or small design adopted by an organization to aid and promote public recognition. While logos are traditionally visual, modern day brands are not so simple.